Too Faced Cosmetics
Sweet Peach Launch

At Too Faced Cosmetics, seasonal launches brought new opportunities to translate product stories into immersive brand experiences across retail and events worldwide. Leading the merchandising team, I guided the creative development and execution of visual merchandising graphics and consumer-facing assets that elevated product launches while maintaining a cohesive brand presence across every touchpoint.

From in-store environments to global events, each campaign was designed to create a visually engaging experience that connected the product story with the playful, expressive personality of Too Faced. The Sweet Peach Palette launch featured here showcases how the campaign came to life across the retail environment.