Ouai Hair Wall Unit

Ouai Hair’s first wall unit at Ulta introduced an opportunity to create a merchandising experience that felt clean, elevated, and distinctly modern. Developed in collaboration with the Ouai team, the design brought the brand’s fresh aesthetic into the retail environment while creating a refined showcase for its newest product.

The wall unit combines backlit graphics with frosted acrylic elements to create dimension, depth, and a premium visual presence. Every detail was designed to enhance product visibility while establishing a cohesive and elevated brand experience within the Ulta environment.