Urban Decay + Sephora Dubai Popup Event

To celebrate the launch of Urban Decay's Perversion Mascara, Sephora Dubai transformed Dubai Mall with an immersive pop-up experience that brought the campaign to life at scale. The creative translated the brand's bold, unapologetic attitude into a dynamic retail environment designed to capture attention and engage shoppers.

I developed the environmental graphics and visual assets for the experience, including large-scale duratrans, event signage, and supporting collateral. Every element was designed to create a cohesive brand presence, amplifying the campaign's "Bigger. Blacker. Badder." message through impactful visual storytelling.