Too Faced Cosmetics
BTS Waterproof Launch

At Too Faced Cosmetics, I led the merchandising team through the creative development and execution of seasonal campaigns across retail and experiential environments worldwide. Each launch was an opportunity to translate the personality of a new product into a cohesive visual story, creating merchandising graphics and consumer-facing assets that elevated the product experience across every touchpoint.

From in-store displays to global events, I developed visual assets that brought each campaign concept to life while maintaining a consistent and recognizable Too Faced aesthetic. The Better Than Sex Waterproof Mascara summer launch featured here showcases how the campaign translated into an engaging retail experience designed to capture attention and highlight the product.