Level Up Conditioning Serum

The relaunch of Level Up Lash Serum focused on elevating both the product experience and its position within the Lilly Lashes portfolio. A refreshed packaging system and unified creative direction reintroduced the serum with a more premium, modern aesthetic while reinforcing its efficacy through clear, compelling visual storytelling.

I developed the creative vision across every customer touchpoint, including packaging, model and product photography, video, merchandising, social, paid media, and digital. By creating a cohesive visual language from launch through retail, the campaign strengthened the product's presence and communicated a confident, results-driven brand experience.