Click Magnetic Lash Collection

The relaunch of Lilly Lashes' Click Magnetic Collection was an opportunity to reimagine the product experience from the ground up. Working alongside product development, the launch introduced a new magnetic liner pen while establishing a refined visual identity for the collection, spanning packaging, campaign creative, and retail.

Built around the idea that magnetic lashes should feel effortless, the creative strategy transformed a technical product innovation into a simple, intuitive story. Every touchpoint reinforced the campaign promise, "If you can line, then you can lash," balancing premium beauty aesthetics with approachable, educational storytelling.

From concept through launch, I shaped the creative vision across photography, video, digital, social, paid media, merchandising, and retail, creating a cohesive visual system that carried seamlessly across every customer touchpoint.