Lucky Penny

Created a custom illustrated label collection for Lucky Penny's house wines, developed in celebration of the restaurant's new Los Olivos location. Inspired by classic symbols of superstition and good fortune, the series transformed familiar "unlucky" icons into playful, character-driven illustrations that reflected the restaurant's bold personality and approachable charm.

From concept through final artwork, I crafted a cohesive visual system across four labels: Black Cat Rosé, Broken Mirror Pinot Noir, Under the Ladder Sauvignon Blanc, and 13 Red Blend. The collection blends whimsical storytelling with expressive illustration, creating a memorable extension of the Lucky Penny brand that feels as distinctive and inviting as the dining experience itself.